Promotional signage for Sam the Sham and the Pharaohs concert. (Click to enlarge).
WARMLAND CHRISTMAS CONCERT
WARM,the Mighty 590 was relentless in its promotion of rock and roll acts that turned into big events. With the imprimatur of WARM, the concert was always bound to be a big success. In 1967, the day after Christmas, WARM heavily promoted a concert featuring Sam the Sham and the Pharaohs. The group had a hit in 1966 called "Little Red Riding Hood", but it's subsequent hits weren't that big. Still, the day after Christmas was a big event and success, thanks to the promotion of the Mighty 590, WARM, the popularity of Joe Nardone and the All Stars as the opening act and the close proximity of the venue, the venerable Sans Souci Park. The average age of the average concert goer today is between 60 and 65. As Ron Allen used to say on The Sportsline, "How 'bout that!!"