590 MIGHTY MEMORY #180

WARM MOVES INTO NEW BUILDING 

As WARM Radio and TV  grew in the 1950s, so did its need for space. In this ad from December 3, 1953 from the Scranton Tribune, the move is reported in this article provided by our good friend Joe Klapatch. This building was set to house the burgeoning TV operation.

590 MIGHTY MEMORY #181

WARM MAKES 24/7 PROMO SPLASH PART 3 

This is the right segment of the ad that heralded the arrival of WARM Radio and its 24 hour broadcasting. The ad appeared in the Scranton Tribune on November 23rd, 1953. 

590 MIGHTY MEMORY #182

WARM MAKES 24/7 PROMO SPLASH PART 2 

This is the left side of the ad that appeared in The Tribune trumpeting the 24/7 broadcast day of WARM Radio.  

 

590 MIGHTY MEMORY #183

WARM MAKES PROMO SPLASH 

WARM Radio really promoted its 24 hour broadcast in various ads in the launch. In this edition we look at the full ad from The Scranton Tribune on November 23rd, 1953. Here's the whole ad. 

590 MIGHTY MEMORY #184

WARM HIRES SID FREIDMAN 

Sid Freidman was well known to WARM listening teenagers in the early 60s when he hosted WNEP TV's "TV Bandstand. The llocal show aired from 6:30 to 7:30PM featured local teens dancing to the top hits of the day. 
It later became Komotion and continued on until the mid 70s. 
But here's an article about Sid when he got his station WARM Radio. From October 9th, 1953's Scranton Tribune. 

590 MIGHTY MEMORY #185

WARM RADIO GOES 24/7

This article provided by our good friend Joe Klapatch announces the fact that WARM was going to be on the air 24 hours a day. That was a big thing for November of 1953. To my knowledge, WARM was the only 24 hour a day station until the mid 1960s. 
Here's the article from The Scranton Tribune. 

590 MIGHTY MEMORY #186

WARM TV GETS ABC AFFILIATION 

When WARM TV got its TV license via The Union Broadcasting Company, it needed a network affiliate. With WBRE having NBC and WDAU saddled up with CBS, ABC was the logical choice. William Scranton, later a Congressman, Governor and Ambassador was involved in the negotiation that brought ABC to 16. 
It is a relationship that still has endured from the sale of WARM TV to the Shelbourne Family and through various ownership through the years. But here's how it was announced from The Tribune on Oct. 7th and 1953. 
The second article is from the Times on Oct. 6th, 1953.