590 MIGHTY MEMORY #179

ANOTHER WARM HIRE

WARM Radio in its early days picked off talent from New York City. In an article in The Scrantonian from December 27th, 1953, check out this guy.  He had first class credentials that he used in building WARM Radio.

 Here's a little something from Ozzie Nelson's band.

590 MIGHTY MEMORY #180

WARM MOVES INTO NEW BUILDING 

As WARM Radio and TV  grew in the 1950s, so did its need for space. In this ad from December 3, 1953 from the Scranton Tribune, the move is reported in this article provided by our good friend Joe Klapatch. This building was set to house the burgeoning TV operation.

590 MIGHTY MEMORY #181

WARM MAKES 24/7 PROMO SPLASH PART 3 

This is the right segment of the ad that heralded the arrival of WARM Radio and its 24 hour broadcasting. The ad appeared in the Scranton Tribune on November 23rd, 1953. 

590 MIGHTY MEMORY #182

WARM MAKES 24/7 PROMO SPLASH PART 2 

This is the left side of the ad that appeared in The Tribune trumpeting the 24/7 broadcast day of WARM Radio.  

 

590 MIGHTY MEMORY #183

WARM MAKES PROMO SPLASH 

WARM Radio really promoted its 24 hour broadcast in various ads in the launch. In this edition we look at the full ad from The Scranton Tribune on November 23rd, 1953. Here's the whole ad. 

590 MIGHTY MEMORY #184

WARM HIRES SID FREIDMAN 

Sid Freidman was well known to WARM listening teenagers in the early 60s when he hosted WNEP TV's "TV Bandstand. The llocal show aired from 6:30 to 7:30PM featured local teens dancing to the top hits of the day. 
It later became Komotion and continued on until the mid 70s. 
But here's an article about Sid when he got his station WARM Radio. From October 9th, 1953's Scranton Tribune. 

590 MIGHTY MEMORY #185

WARM RADIO GOES 24/7

This article provided by our good friend Joe Klapatch announces the fact that WARM was going to be on the air 24 hours a day. That was a big thing for November of 1953. To my knowledge, WARM was the only 24 hour a day station until the mid 1960s. 
Here's the article from The Scranton Tribune.