Friday, August 27, 2010

590 MIGHTY MEMORY #500




PHOTO INDEX: ROCKY GLEN ROLLER COASTER POST CARD AND WARM SURVEY SHEET PROMOTING WARM DAY.

WARM DAY

The highlight of the summer for every listener to WARM Radio was WARM Day at Rocky Glen Park. There are numerous stories that have been told over the years about the event.
Frankie Valli and the 4 Seasons pre rehearsing at the WARM Studios.
The personalities being mobbed by the general public.
Entertainers being imported through the crowd by ambulances.
Incredible crowds and excitement.
First name acts that were at the top of the charts. At one time WARM Day had more than a few acts that were in the top ten at the same time.
Little Eva snarling art Harry West.
WARM Day was a culmination of the summer which the radio station cagily built on. By the time WARM Day rolled around at the end of August, it was considered the last big party, the last big blast before hitting the books in high school., going to college, the service or getting a job. WARM Day was a testament and a celebration of the youth of Northeastern Pennsylvania, the youth of WARMland.
From one of the later WARM Days, the Ides of March, a top ten headliner. I think this was WARM Day, 1970.

Tuesday, August 17, 2010

590 MIGHTY MEMORY #501






PHOTO INDEX: SCENE FROM POCONO DRAG LODGE REUNION (TIMES LEADER), JOEY SHAVER CIRCA 1966, TOMMY WOOD THEN, TOMMY WOODS NOW.

PDL REUNION

Tommy Woods has lived in Wilkes Barre Township for quite a while. The Township is known for the great Giant's Despair Hill Climb Ride. So Tommy knows all about race cars. Joey Shaver, a long time resident of Harvey's Lake is no stranger to cars. A long time Corvette owner, Shaver was in the thick of promoting outings at Pocono Drag Lodge when he was the popular night time jock on the Mighty 590 in the 60s. This past weekend Tommy and Joey, members of the WARM Sensational 7 participated in the second annual PDL reunion. Here's John Gordon's story from the Times Leader:
Do you remember that catchy television commercial from 1974? You know, the one that goes: “baseball, hot dogs, apple pie, and Chevrolet.” It is a musical piece of Americana that resonates with many people from that beloved era. It brings back many nostalgic memories.
On Saturday, at the second annual Pocono Drag Lodge Reunion in Bear Creek Township, the lyrics might have been a bit different, but the Americana, memories and atmosphere were undeniable.
If the song played yesterday, it surely would have had a Northeastern Pa. feel to it, and gone: “Drag racers, potato pancakes, apple turnovers, and yes, Chevrolet.”
More than 250 supercharged autos, including Fords, Chevrolets, and a multitude of other makes and models, lined the edges of the deteriorating NHRA quarter-mile drag strip off Meadow Run Road.
There were a variety of Gassers (racing cars that run on a mixture of alcohol and nitromethane) and AFX cars (factory experimental cars donated by auto companies in the 1960s for drag racing) on display for the estimated thousands of spectators to photograph, sit in, and gawk at. They could simply dream of a time long passed.
The 1958 Everly Brothers hit song, “All I Have to Do Is Dream,” played over the event speakers early in the day and set the tone for many at the reunion.
“It’s like that movie, ‘Field of Dreams,’” said racing legend and enthusiast Wally Bell. “If you build it, they will come.”
Bell chuckled after that statement, sharing the laughter with event organizer, Charlie Hulsizer, and complimented his efforts.
“Charlie brought the racers back, back to drink that wine,” Bell said.
The appetites of many in attendance were satisfied with good foods that ranged from french fries and potato pancakes to apple turnovers and muffins. Booths lined the track from the, still visible, starting line, to the finish line, 1,320 feet away.
Vendors sold T-shirts, model cars, racing DVDs, car parts, and a variety of books and car manuals that added to the enjoyment of those in attendance.
“These people are such a great group of folks and car enthusiasts,” Hulsizer said. “They have a special camaraderie and come from all around the area. Some even hiked all the way here.”
Tom Vanchuri and his 3-year-old son, Luke, might not have hiked to the classic site, but their trip from Plains Township was family time, well spent.
“I’ve had an interest in cars since I was very young,” Vanchuri said. “I’m trying to get my son interested now.”
Young Luke simply bobbed his head up and down with a precocious smile when asked if he liked the show.
Tom’s father-in-law, Robin Brown, of Mountain Top, even had a grin on his face when asked about the reunion.
“I’ve been a car nut forever. I’ve built a lot of cars over the years and to see this place reopened is great,” Brown said.
Charlie Hulsizer and his wife, Darlene, reopened the drag strip for the event after seeing how well preserved the area was a few years back.
“We were tripping over old car parts at the site and looked at each other and just said, we can do it, we can do this reunion,” said Hulsizer.
Kevin McHugh, from Langhorne, Pa., was a former racer who started his career at the Lodge and said the reunion brings back many memories.
“Wally Bell was driving his racer back to the pit area one day and opened his car door to give me a ride,” McHugh said. “It was my first ride in a race car and the sound of the engine was in my blood from there on out.”
The former Kingston resident went on to work at the lodge from 1965-1972. He worked the starting line and handed racers their time cards at the end of races.
After the track closed down following the flooding from Hurricane Agnes, McHugh would practice at the lodge with his 1972 super stock car.
WARM radio closed its doors in 2009. However, the sounds of the station would echo throughout the 300-acre drag lodge lot once again on the crisp and cool summer afternoon. Music from the ’50s, ’60s and ’70s blasted from the speakers at both ends of the drag strip.
“The records from back then just sounded great on 45s over the AM airwaves,” said Joey Shaver, from Harvey's Lake.
He was one of the disc jockeys of the station back when the lodge and racing were at their peak.
“WARM fit the nostalgia back then,” Shaver said.
The spokesperson for WARM went on to say he hopes that the station will make a comeback one day.
“I miss playing old songs like my favorite, ‘I Only Have Eyes for You’ by the Flamingos,” Shaver said.
Charlie Hulsizer emphasized the personal importance of WARM radio and its connection to the racing track and lodge.
“As a kid I would visit my Grandma in Wilkes-Barre and my ears would be glued to the radio and WARM station,” Hulsizer said. “When I hear old WARM broadcasts on CDs now they bring tears to my eyes.”

He went on to praise all of the people that made the show a hit once again.
“My relatives, the vendors, the parking attendants, the racers, they all did a great job this year. The show is very organized today and a huge success,” Hulsizer said.
EDITOR'S NOTE: WARM RADIO IS STILL BROADCASTING 24/7 WITH A FORMAT CALLED THE TRUE OLDIES CHANNEL WHICH BROADCASTS THE HITS OF THE 60s, 70s AND 80s.

Friday, August 13, 2010

590 MIGHTY MEMORY #502


PHOTO INDEX: A WARM REUNION AT POCONO DRAG LODGE THIS WEEKEND. (SAT, AUG. 14TH).

POCONO DRAG LODGE REUNION

This Saturday the second annual reunion of the racers, fans, spectators and former WARM personalities will take place. Here are the details:
Time:
August 14, 2010 from 9am to 5pm
Location: AT THE POCONO DRAG LODGE SITE
Street: MEADOW RUN ROAD
City/Town: BEAR CREEK, PA
Phone: 845-635-3662
Take PA 115 S from PA TPK about five miles, left on Meadow Run Road about a 1/4 mile.
Organizers tell us that some former WARM personalities will be on hand to meet and greet the public. Pocono Drag Lodge, in its heyday was another major component of WARM Radio. Since WARM had very good coverage in the Pocono Mountains, many dragsters listened to the Mighty 590. WARM also promoted the weekend events every summer.
Here are two videos posted on YOU from last year’s reunion. And of course one of the Princes of Drag Racing Music, talking about his music and his motors.



Tuesday, August 10, 2010

590 MIGHTY MEMORY #503



PHOTO INDEX: THE KIDS LIMNING UP FOR DANCES AT SANS SOUCI PARK. (PHOTOS COURTESY OF TWIG).

WARM AND SANS SOUCI

A lot has been made of WARM Radio and Rocky Glen Park, the WARM day crowds and all the happenings. But WARM had a major presence at Sans Souci Park hosting concerts and dances. The appearance of a WARM disc jockey packed them in. It wasn't Palisades Park but it was close. One of the featured bands were the Mel Wynn Trend. Here's one of their biggest hit, "Stop Sign". Ironically while WARM promoted the local bans and their concerts, the music list rarely got local songs on it.

Tuesday, August 3, 2010

590 MIGHTY MEMORY #504


PHOTO INDEX: GEORGE GILBERT, JIMMY DURANTE AND TOMMY WOODS IN TOP PHOTO, FRANKIE VALLI AND TOMMY WOODS IN BOTTOM PHOTO. (PHOTOS COURTESY OF BOBBY DAY AND TOM WOODS).

STARS MEETING STARS

One of the by products and perks of being a member of the WARM staff in the 60s was meeting some pretty famous people. When Tommy Woods was at WARM, he had the opportunity to meet iconic figures of that era. On the photos above, Tom tells it this way: "In 1963...Jimmy Durante had a hit song.."September Song". It was the title of an Album he put out. The record distributor put on a party in Philly and George Gilbert was invited and he asked me to go along. We had a ball and Jimmy was really nice. He was just as I imagined him as a kid. I never thought I would meet him in person."

On Frankie Vallli, of the 4 Seasons fame, Tom adds: "This was not known about the Four seasons...Frankie and the guys would practice in the Warm Studios in Avoca. They had been up for a few WARM-Days and asked if they could use the studios to practice and record the sessions. I would run the tape for them while I was on the air. I could not tell a soul that they were in the studio. Frankie would come into the on air studio and talk while the records were playing. About 4 years ago..Fran and I went to the Poconos to see him. We went back stage along with Joe Middleton and had a lot of fun talking about the "Old Days" It was a lot of fun meeting these guys and there were many many more...Remember..at WARM days...we had 8 of the top ten artists at the time....Great days". Indeed.

Tuesday, July 27, 2010

590 MIGHTY MEMORY #505


PHOTO INDEX: WARM NEWS REPORTER KEVIN JORDAN AT TED KENNEDY RALLY FOR PRESIDENT IN 1980.

KEVIN JORDAN-WARM NEWS

I first met Kevin Jordan when I was on a College Internship from King’s College with WARM Radio. (Actually they had us go to WARM, WILK, WBRE AM & FM, and WMJW –FM). My first week at WARM was spent with the sales department. (That’s a future WARM Memory). By the second week I was in the newsroom with a very skeptical Jerry Heller who most likely had seen his share of lightweight interns. For the first day I re-wrote news copy and much to my surprise I found that it wasn’t edited that much. The next day I covered Luzerne County with Kitch Loftus. On Wednesday I was told I’d be out with Kevin Jordan, then barely 19 and one of the rising stars of WARM Radio. He was then working the 3 to 11 shift so I killed about 5 hours and then went on the road with him. It was one of those cold January days where the temperature barely broke 12. We sped up 81 to Scranton City Hall for a Council work session. As I stated earlier it was a bitter day but the January sun was blinding. To this day I don’t know how he did it, but he squeezed his little red car (a fire engine red Pinto) into a parking space with little room to spare. The sun was so intense that I swear he parked the car by intuition. In City Hall, Jordan literally lunged for then Mayor Peters, got his sound bite and then spotted Deputy Mayor Jim McNulty who was on the verge of resigning to run the Frank Elliott for Senator campaign. More sound. We then went to the Police Station and in what could only be described as a scene out of Law and Order, Jordan talked with two City Detectives about an ongoing murder investigation. More sound. Not wanting to relinquish his parking spot, we sprinted (when I could sprint) to the Lackawanna County Court House. Jordan saw Commissioner Charlie Luger and got his take on water tables up near Moosic in an area that was destined to be Montage Mountain. More sound. We then paid a visit to Register of Wills Sam Cali asking him about a new state regulation regarding probate of wills for senior citizens. More Sound. We then made our way down to Moosic where there was a small fire at Glenwood Products. Talked to the Fire Chief, water and smoke damage. More sound. In one afternoon Jordan with his trusty recorder got 6 stories for WARM News. He called “sound” in on the fire, aired three of them and back logged two of them for future use on WARM News. We got back to the Studio at 5:30PM, and after a brief lunch break Jordan anchored the WARM newscasts until 11:30PM. It was an amazing display of how WARM News reporters worked. It gave me an insight on how Jerry Heller insisted that a beat be covered efficiently and dare I say prolifically. Jordan was at WARM from 1975-1979. He came from WILK and returned to WILK as News Director. In 1981 WILK won the Joe Snyder Award for the year 1980 as the best medium market radio news department in the state. Jordan says “That was due in no small part from the training I got from guys like Jerry Heller and David DeCosmo” Jordan later went on to anchor and report news on WYOU TV.
It would be my good fortune to interact with Kevin Jordan many times in the future most notably when the Professional News Media Association was in existence. Anyway, back to the story. The next day I walked into the WARM News Department and Heller glanced at me obviously frazzled looking ahead to a busy day of news. “Got your car?” he asked. “Yep” I replied. Hurling a tape recorder at me, he said, “There’s a big meeting down at the Host Inn to plan a visit for this peanut farmer from Georgia that thinks he can be President. Get some sound and then call it in if there’s anything good”. Puzzled, I asked, “How will I know if it’s good?” He replied intently typing, not raising his head, “You were out with Kevin yesterday, you’ll know”. And I did.

Thursday, July 22, 2010

590 MIGHTY MEMORY #506













PHOTO INDEX: TRUE OLDIES CHANNEL LOGO AND THE OLD TRANSISTOR RADIO

WARM UP

Ratings are the lifeblood of any radio station. In the 60s WARM Radio pulled about 48% of the total radio audience in the coverage area. There was WARM and everybody else. WARM has declined in the ratings through the years. My philosophy in ratings has always been that you need to stick with one type of programming to build an audience. WARM has been running The True Oldies Channel format now for about three or four years. It is a good mix of classic oldies music and the weekends are segmented with interesting variations like a “one hits wonder” or “girl’s name on a song” weekend. It’s not the Stegmaier “Ring A Ding Ding” Fling but it is creative. This week on the Radio Info Board it was revealed that WARM was up a point in the ratings. Naturally I got busted by old radio friend Dave McAndrews who wrote this,
"WARM Jumped Up A Full Point ... Did Yonki Have A Diary?"
Not this time Dave but I did have one a few years back. McAndrews was one of the heritage broadcasters in classic rock in this area being one of the founding jocks on Rock 107 as well as WEMR in Tunkhannock. He spoke of the influence of the Mighty 590 in his radio career.
"WARM Was The Foremost Reason That I Got Into Radio, Along With The Progressive Radio Stations Such As WPLJ-FM And WNEW-FM That I Listened To While Visiting Relatives In The New York City Area. I Always Enjoyed Meeting The WARM Jocks At Live Appearances ... You And I More Than Likely Were At Some Of Those Same Live Broadcasts When We Were Kids."
You bet we were and at least it kept us off the streets and out of trouble. WARM Radio did that for a lot of kids. And I hope some of those same kids that grew up with WARM get a few more of those Arbitron diaries. It’ll never be 48% but I’m not that picky about the issue.