PHOTO INDEX: NEWSPAPER PROMO OF WARM FOOTBALL COVERAGE, 1999-2000 SEASON. (CLICK TO ENLARGE)
SUPER BOWL
WARM Radio in its heydey had very little involvement with the Super Bowl. Oh there was coverage on the news and on the 20/20 sports segment. Then when Ron Allen had the Sportsline, the Super Bowl took center state. WARM however never ran big Super Bowl promotions that I or any of former staffers I contacted could recall. WARM did run pro football on Sunday afternoons. Primarily it was the Eagles until one season, after the Giants won the big game, WARM broadcast the New York team. Then the following season, reverted back to the Eagles. The Eagles stayed with WARM until WILK GM at the time, Gerald Getz told the Eagles WARM was running Phillies games at the same time the Eagles came were supposed to be on. They were joining them in progress. WARM lost the Eagles and as a supplement to its Talk Line Up at the time, not to mention its billing, added the Steelers. The Pittsburgh team was a tough sell in the east but we got some businesses to buy. It was a struggle because WARM was not what it once was signal wise. The sales and promotion staff promoted it heavily giving away jackets to both fans and sponsers. The jackets came from a botched deal with a sports shop that went out of business. If you look closely at the advertisers sponsoring Steelers football, 4 of the 7 were my clients. Seems I did so well selling these accounts, Citadel assigned them to someone else a month before they fired me and told me I wasn't making my billing. That's what happens when they take your clients away. DUH! But WARM's involvement with Super Bowl promotions was pretty limited due to programming factors and the Eagles and Steelers not having Super Bowl years when they were carried on the MIGHTY 590.
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