PHOTO INDEX: WARM RADIO PROMOTION.
A RADIO A DAY
May was always known traditionally as "National Radio Month". WARM radio did not let that opportunity pass by when it came to promotions. In the early 1970s, WARM celebrated National Radio Month by giving away a radio. Every day in May. 31 radios all told. Promotion cost: maybe $1500.00, less if they traded them with a local electronics dealer. But the promotional mileage the station got out of it was priceless.