Friday, July 3, 2009

590 MIGHTY MEMORY #545


PHOTO INDEX: FIREWORKS.


WARM AND THE 4TH


WARM Radio in its heydey celebrated the Fourth of July in a very low key manner. WARM, prior to the big day would run contests like giving away charcoal and picnic supplies but by and large, WARM conveyed the image that on the 4th, it was "family" time. And WARM Radio, wanted to be part of the family. Promos urged listeners to take WARM to the State Park, the beach or on that ride to a 4th of July celebration. WARM never sponsored a fireworks event but did everything it could to piggy back and promote others big explosive events. This weekend, WARM True Oldies Channel is promoting the "Great American Road Trip" as a celebration of music and this great country. What better way to think back to the good times of rock and roll then to travel down Route 66:




1 comment:

victor said...

Its really very intresting ,,things
thanks for sharing

___________________
victor
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