SNOW, SNOW, SNOW
If you were a kid growing up in the 60s and you wanted a snow day, you turned to WARM radio to hear if your school was going to close. WARM used these announcements as an opportunity to increase sales and audience. School administrators were given special instructions and posters to display the information. With no local TV news shows on the air at the time, WARM dominated what was then the information freeway.
The local Triple A also did road reports for the highways and byways of WARM. These 2 minute road updates ran from early November to March.