PHOTO INDEX: WARM RADIO SURVEY SHEET PROMOTING "THE LETTERMEN" CONCERT IN 1970.
SLOWING IT DOWN
WARM Radio was always the rock and roll station of Northeastern Pennsylvania. It made its bones if you will by playing rock and roll. But in May of 1970, with the Beatles breaking up, progressive Rock being played on AM station WBAX, WARM was shifting gears slightly adjusting its formatting to a more adult audience. To be sure WARM was still playing the hits but it became more involved in col sponsoring events that brought the station into more of the music midstream. The concert of the Letterman in both cities of Wilkes Barre and Scranton on consecutive days was a step in a more moderate direction. WARM was still king but it was becoming a tad more inclusive in reaching out to an adult market.