PHOTO INDEX: JACK O LANTERN.
HALLOWEEN AND WARM
Did WARM Radio revel in Halloween? Oh yeah.
Big time. WARM in the 60s had various Halloween dances for the teenagers. None of the Sensational 7 ever dressed in costume. In the 70s and 80s as that teen audience aged, WARM began to participate in safe Halloween events at both the Viewmont and Wyoming Valley Malls. These were huge promotions usually held on Thursday and Friday nights before Halloween. All station personnel were on hand to organize the event with the Mall Marketing Directors. There were tons of kids, parents, candy, goodie bags as well as educational events on childhood safety and protection during the Halloween season. Joey Shaver, former WARM personality in the 60s was the Account Rep for both Malls. He was an integral part in setting up the events and keeping the MIGHTY 590 in the forefront of the Halloween season. In the mid 90s, the teenagers who rocked out in costume in the 60s showed up at the Mall properties with their grand children! And as always on WARM, there was a musical constant on Halloween. And it was of course this tune that blared on the radio and through the Malls and the Mighty 590.