Monday, February 21, 2011




Today we celebrate President’s Day which is part of a traditional three day weekend. But once upon a time Lincoln’s Birthday (February 12th) was celebrated as well as George Washington’s Birthday. WARM Radio once ran a type of promotion that garnered a lot of attention in its fledgling days. WARM Radio’s Len Woloson (who was doing all nights) agreed to dress up as George Washington. To set this up, the station management arranged a bogus phone call that reported a figure looking like Washington was seen on the banks of the Susquehanna throwing silver dollars into the river. The management at WARM were no fools but also were very frugal. So Lenny just threw one or two for effect. The intrepid Frank Jay who doubled as a sales rep followed Woloson uh, Washington around reporting it as if it were a news story. Like children following the pied piper, the local media followed suit and reported the pilgrimage. Woloson then walked across the Market Street Bridge from Kingston to Wilkes Barre . The plan was for Woloson to walk into the always crowded Europa Lounge on Public Square in full Mount Vernon regalia and order a piece of cherry pie. People were making such a fuss that somehow Lenny never got around to ordering the pie. It has been reported that Len wasn’t making a lot of money at the time and opted for a few steak dinners while he was there instead the less inexpensive dessert. Whatever the case, WARM’s little promotion had its desired effect. That station with “the crazy kids music” had gotten the attention of the media, adult listeners and history buffs. Again, the promotion cost little but gained a lot. In future Presidential holidays, Tommy Woods visited lucky winners with Cherry pies. (See 590 MIGHTY MEMORY #561, February 15th, 2009) WARM also gave away those pies in subsequent promotions. But it all began with Lenny Woloson taking the bait and posing as our first President.


Cassandra said...

Riccar Pristine Canister Vacuum Cleaner Review Carbon is normally used in combination with another filtration/purification treatment process. The Logixx slimline dishwasher is only available in white and there is not much choice as this is the only model available in this range the same as there is only one model in the Exxcel range and only one model in the Classixx range too, giving an overall choice of three Bosch slimline dishwashers. And when you install the unit, it would be wise to get some extra hands because they tend to be heavy and difficult to install on your own. continues to update its visitors by providing fresh information by adding more and more valuable content.

Anonymous said...

Hey it is a actual cool website

Take a look at my web page - tips to get pregnant

Blogger said...

eToro is the #1 forex broker for novice and established traders.