Wednesday, March 16, 2011
590 MIGHTY MEMORY #472
PHOTO INDEX: SCRANTON FOR GOVERNOR LICENSE PLATE AND NEWSWEEK COVER OF BILL SCRANTON.
BILL SCRANTON AND WARM
What does a former Governor of the State of Pennsylvania have to do with WARM, the Mighty 590? Plenty. The guy owned it. Bill Scranton got involved in the broadcasting business in the fifties purchasing WARM TV and the 590 frequency. (The TV station would become WNEP). WARM with its impressive call letters as well as its 5,000 watts was an attractive entity for Susquehanna Broadcasting. (They had just got WSBA in York, Pennsylvania up and running. Lou Appel who was then associate with Susquehanna called Scranton up and asked him if the station was for sale. Scranton said yes but that he was in negotiations with a Ken Cooper from New York City for the outlet. True to his word, Scranton kept negotiating with Cooper even though his interest was dwindling. Appel and Art Carlson kept after Bill Scranton because they knew the potential WARM held. Finally, Scranton gave up on Cooper and began to negotiate the sale. Appel said that he could never get over the reaction of Bill Scranton during the business meetings which took place every time during a Scranton City sized snow storm. Scranton kept on reiterating that he (Scranton) was an honest and straight forward person who was a man of his word. Appel told Phil Eberly, the author of “Susquehanna Radio: The First Fifty Years” that he found this humerous because he had no reason to believe that Bill Scranton was any type of scoundrel in business or otherwise. The deal was done with the honest Mr. Scranton. Appel had his station, he put Art Carlson in charge of it and WARM began its assent as the top dog in NEPA Radio. And Bill Scranton? He went on to become a U.S. Congressman, Governor of Pennsylvania, Presidential candidate, Ambassador to the United Nations as well as a trouble shooter for many U.S. Presidents. He also appeared on numerous national magazine covers throughout his life.