Saturday, July 6, 2013


WARM Radio Survey letterhead, circa 1961. (590 Forever WARM archives). 


One of the great things about doing the 590 Forever blog site is that the more I write, the more I hear from fans of 60s era top 40 radio who viewed stations like WARM as "The MODERN Golden Age of Radio" . 
Just as there are people of a certain age (ahem us!) who treasure the hits from '55 to 85, there are many others out there that really cherish the creativity and freedom of the radio talent who brought us that music. When someone talks about the classic top 40 stations like WCFL, WLS, WKBW, CKLW, WIFIL, WIBG and WARM, the Mighty 590, the music will almost always be secondary. Fans will bring up a particular personality, "Do you remember Ron Allen?" , "Hey how about that Harry West"? or "That George Gilbert was so smooth". That is a true testament to the power of personality in the top 40 era. 
I came across this gem from a reader of 590 Forever and it is an incredible piece on the history of WARM. It is a 15 minute rewind of a winter morning of 1961. You'll hear commercials from Shorten Dodge, Acme, Genesee, weather, a bit of Mother Fletcher and you'll never believe who is doing the news live at 55!!!! (Hint, see Mighty Memory #424) Courtesy of a top 40 radio fan,
check this out on You Tube. 


1 comment:

Jay said...

Well David Yonki, gotta say thanks for uploading this gem. I remember sitting in my grandparent's kitchen listening to Double G. before going to school. And how about those great local commercials. Don't know where you found this but I'd love to hear more old WARM shows, as would many others who grew up in WARMland. Thanks again!