ROYAL CROWN SODA AND WARM
WARM Radio was the place for advertising for soda companies like Coke, 7 UP and Pepsi. But another advertiser that was prominent on WARM was the Royal Crown Soda Company.
In the 1950s, Royal Crown Cola and moon pies were a popular "working man's lunch" in the American South. In 1954, Royal Crown was the first company to sell soft drinks in a can, and later the first company to sell a soft drink in an aluminum can. In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, a caffeine-free cola, RC 100. In the mid-1990s, RC released Royal Crown Draft Cola, billed as a "premium" cola using pure cane sugar as a sweetener, rather than high fructose corn syrup.
The company also released Cherry RC, a cherry-flavored version of the RC soft drink, to compete with Coca-Cola Cherry and Pepsi Wild Cherry. In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were subsequently folded into Dr Pepper/Seven Up, a former subsidiary of Cadbury Schweppes.
In 2001, all international RC-branded businesses were sold to Cott Beverages of Mississauga, Ontario, Canada, and are operated as Royal Crown Cola International, which handles RC Cola products outside the United States. In the US, distribution is handled by Dr Pepper Snapple Group. (wikipedia).
But in the 60s RC Cola that brand that was then a little company urged WARMlanders to "Be smart........think big".
Looks like they took their own advice.