CALLING ALL SALES PEOPLE
When WARM Radio was pulling a 60% share of the radio market, the best job anyone could have had in broadcasting was to be a sales representative for The Mighty 590.
WARM had a boatload of national accounts as well as the largest radio audience in the Northeastern Pennsylvania metropolitan market. So it was surprising in March of 1972 that WARM was actually advertising for sales people. At one point WARM didn’t even consider sales reps from other stations but as the market started to change so did that policy.
One of Dick Bolen’s big hires during that time was a Veteran named Tim Durkin who later went on to become Sales Manager at WARM, a General Manager at Rock 107 as well as a General Sales Manager. Both Bolen is alive and well at 75 years of age. Tim Durkin passed away in 2004.
Bolen helped Joey Shaver transition into sales after the "Nighthawk" left his night time program. Previously in this 590 Mighty Memory we reported that Bolen had passed away. We were thinking of Bert Miller who was one Bolen's top sales people and was a mainstay on the WARM staff.
We thank Mr. Bolen for letting us know he was still within the mortal range of the 590 Forever blog and apologize for the error.
We also want to thank his for sending us along his business card that he used when he was running the very successful and dominant WARM sales team.