HIGH SCHOOL FOOTBALL
When WARM Radio was making the oh so very subtle transition from Top 40 station to community based adult operation, high school football became a very important piece of the move. In the late 60s after WARM started 20/20 sports in drive time, WARM on the weekends began to report the scores on high school games during the weekend.
When WARM began the weekly Sunday Night Sports Line with Ron Allen and Pete Ericson, a large portion of the show was dedicated to high school sports. WARM even had weekly team ranking which intensified the rivalries among school districts. In the 80s when WARM had a hybrid format, (music in the 6am to 5pm period) and in the 90s when they want talk, WARM carried actual live games. Before Ron Allen left the station, one of the most highly anticipated sports programs was his Friday night wrap around where various WARM reporters (staffers and imports) reported games as they happen to Allen. The kids who began to listen to WARM as teenagers now tuned in to hear their own kid’s names and gridiron exploits mentioned on the Mighty 590. WARM stopped broadcasting high school football games around 1999 because they were not bringing in the revenue the new company wanted. But for over 30 years WARM Radio and High School football were synonymous.