WARM MESSAGING IN THE EARLY DAYS
When WARM made the move from traditional music station of the 50s to the breakout Mighty 590, every stop was pulled out. In order to distinguish itself from the competition, WARM wanted to be the Listener's friend. Even advocate for them as this series of small ads indicated.
We see a promotion for the Don Stevens Morning Show, then a poignant offer that said to the public we are here for you. Whatever you need, we here at WARM can and will help.
It finally ends with a little light poem promoting the Mighty 590.
This was a departure from broadcast entities that previously kept a distance from the public.