WARM AND B-BALL
When WARM, The Mighty 590 came on the air they wanted to be a multi purpose station. In this littlew ad in their program sheet, they asked for fan input on Scholastic basketball teams. This was the first small step in what was to be a franchose for WARM in the years to com,e.
WARM became the leader in local sports of all kind. Notabely WARM also started its own basktball team,The Duble Dribblers.
Ten of course there was The Ron Allen Sportsline as well as Phillies baseball and Penn State Football. Later WARM ran Eagles, Cowboys, and Steelers Football. All that sports involvement started with this little tiny ad in 1959.