PEARLY WHITES AND WARM
Okay, how does a radio station in Wilkes Barrie Scranton get involved in tooth whitening? One word: advertising. Since WARM was the dominant station in the Wilkes Bare/Scranton market, it got first crack (and sometimes the only chance) at national Radio buys. As an added extra, WARM threw in advertising on the back of its popular survey sheets.
WARM ran Macleans ads in teen day parts, mostly from 3 to 11 at night as well as a ads in the popular morning program. Macleans was a tooth paste that promised you a white set of teeth, a fresh minty breath and a winning smile. All the things a teen needed to make an impression on the WARMland dating scene. To my knowledge, Maclean’s is no longer distributed in the U.S,. but people can get it in Canada and the UK. And then of course Amazon sells it as well as EBay. But back in the heyday of WARM, Maclean’s had a major presence as one of WARM’s top national advertisers.