590 MIGHTY MEMORY #272

WARM ADS CONTINUE 

WARM Radio also included schedule ads in most local newspapers. Our contributor Joe Klapatch found this one in the Scranton papers.This was dated August 24th, 1952. 
This was back in the day when radio stations had listings and ads in newspaper to help move listeners to their frequencies. 

 

590 MIGHTY MEMORY #273

WARM KEEPS ADVERTISING PUSH ON

As WARM moved to its new frequency, the station still kept up its advertising. In this ad from August 19th of 1952 the Art Bolin Swing program is highlighted. Thanks to our good friend and contributor Joe Klapatch for these ads. 

 

590 MIGHTY MEMORY #274

AUGUST 18th 1952 

WARM DEBUTS ON 590 FREQUENCY 

WARM Radio debuted on the 590 frequency on August 18th, 1952. Our contributor Joe Klapatch provided the ad that ran in The Scrantonian. The ad is in two parts. 

590 MIGHTY MEMORY #275

WARM ANNOUNCES BIG MOVE 

WARM Radio made the bight move on the dial in 1952. The station moved its frequency from 1400 to 590 with 5,000 watts of power. Here is the ad that was in the August 17th, 1952 edition of The Scrantronian. Our contributor Joe Klapatch tells us this ad appeared the day before WARM debuted on 590. 

 

590 MIGHTY MEMORY #276

WARM BROADCASTS SOAP BOX DERBY!!!!

WARM Radio was front and center in that 1950s racing craze of Soap Box vehicles. Contributor Joe Klapatch found this article from July 13th in The Scrantonian. It was WARM's foray into coverage of local sports and events. A mission they would continue well into the 21st century. 

 

590 MIGHTY MEMORY #277

WARM MAKES APPLICATION FOR TV OUTLET 

Our good friend and 590 Forever contributor Joe Klapatch has sent us this article dated July 2nd from the Scranton Times on WARM TV.  WGBI Radio also applied for a license.

 

590 MIGHTY MEMORY #278

WARM MUSIC OF MARCH 

This survey sheet features a virtual banquet of pop songs from the year 1967. There was hard stuff, fluff, pop and teen music. But topping the charts this week was a group from Cincinnati called The Casinos. 

The Casinos were a nine-member doo-wop group from Cincinnati, Ohio, led by Gene Hughes and which included Bob Armstrong, Ray White and Pete Bolton. Ken Brady performed with the group, taking over for Hughes from 1962-65 as lead singer. Pete Bolton was replaced at the time by Jerry Baker. Brady left the group to perform as a solo artist and Hughes returned, at which time The Casinos became a nine-piece group. 
They are best known for their John D. Loudermilk-penned song "Then You Can Tell Me Goodbye," which hit #6 on the Billboard Hot 100 chart in 1967, well after the end of the doo-wop era.

The Casinos were playing in a Cincinnati club where WSAI disc jockey Tom Dooley liked to visit. Dooley had a song he wanted to record but needed a band to provide the music. The Casinos had been getting great reaction to "Then You Can Tell Me Goodbye" at the club and wanted to record it. Dooley offered to pay for studio time at Cincinnati's King Records Studio for the group to record their song if they would back up Dooley on his song. The Casinos' tune, not his, quickly became a national hit. (wikipedia)

590 MIGHTY MEMORY #279

THE HISTORY OF MODERN MUSIC ON WARM

This show aired on The Mighty 590 for three full days in March of 1970. There were very few personality driven shows from 9am to around 9pm. News, weather but no patter and contests. The program was marketed toward that first group of WARM listeners that were now in the work force. 

590 MIGHTY MEMORY #280

WHATEVER HAPPENED TO BILL HALEY AND THE COMETS

During March of 1970 this message was featured on the WARM sheets.

BTW Bill Haley and the Comets were credited with having the first Rock and Roll hit with this tune. The original members of this group were Haley, pianist and accordion player Johnny Grande and steel guitarist Billy Williamson.

590 MIGHTY MEMORY #281

WHATEVER HAPPENED TO THE CRESTS?

Founded by J.T. Carter, the group included Talmadge Gough Harold Torres (deceased) and Patricia Van Dross Carter selected vocalist Johnny Mastrangelo (1939-2010) (shortened to Johnny Mastro and later to Johnny Maestro) as lead vocalist.

This was a WARM tease for a big program that WARM featured during the last week of March 1970. 

590 MIGHTY MEMORY #282

WARM SONGS OF MARCH 

This survey sheets features songs that are inching up the charts. 

 Debuting in the teens was the Monkees album cut "A Little Bit Me, A Little Bit You". This is a preview of MTV Videos.
 
Then at number 24 was the Platters swan song "With This Ring".  
The bottom  video is a more recent version. 
 

590 MIGHTY MEMORY #283

WARM SONGS OF MARCH

How many of us youngsters treasured those WARM survey sheets? Many. Right now there are even classic copies on EBay for sale if one is so inclined. There were the "savers" then there were the "touch up" artists who insisted on putting their own brand on the sheets.
In this sheet featuring Tom Woods,  a friend of mine who shall remain unnamed,  touched up the  Woodsman's photo.
But I was also not blameless in this caper. At the bottom of the survey was a notation by me regarding a song by The Seekers. We found that song that was supposed to be the follow up to "Georgie Girl" but never cracked the top 30. 

590 MIGHTY MEMORY #284

WARM SONGS OF MARCH 

George Gilbert always used to say that the compilation of the WARM survey sheets consisted of a poll of local record shops, consultation with the national charts and listener preferences. He also used to say that in picking music for a top 40 radio station, "With the Beatles you could never go wrong". 
In this WARM survey which features "Little" Joey Shaver the Beatles were of course in firm place at number one with their double side hit "Nowhere Man/What Goes On". 

But I call your attention to the chart songs numbered 30, 31 and 32. 
Number 30 was "Bang Bang" by Cher where she shot her baby down. 

Number 31 was "Husbands and Wives" by Roger Miller about marriage issues.    
 Number 32 was Elvis Presley's version of the classic "Frankie and Johnny".
Was this pattern by accident? Coincidence or not???

590 MIGHTY MEMORY #285

WARM SONGS OF MARCH 

It is hard to believe that "Simon Says" by the 1910 Fruitgum Company was the number one song on The Mighty 590 in the tumultuous early days of the year 1968. But it was in March of that year. This survey sheet features some of the songs that would later impact the music of WARM. 

In the teens on this survey was the Delfonics big hit "La La Means I Love You.
Then there was this instrumental destined for the Top 10 at the start of the summer by the Raymond Lefevre Orchestra.