PHOTO INDEX: HELP SIGN.
OPERATION CONTACT
The music was upbeat, the jocks were pattering, all was right with the world of WARM until the tragic sounder went over the airwaves. OPERATION: CONTACT was now on the air. An ominous voice intoned, "If you have seen name inserted here please have him call WARM at 822-6161 or 346-4646. This is an emergency." Before the era of cell phones, this modest mode of communication was a hallmark of WARM's public service. You knew when this short announcement came on, there was trouble somewhere, someplace in a family. From a broadcasting standpoint, it was simple to do, free and gave listeners a security blankett that no matter what trouble befell your loved ones, even a disappearance or an emergency, WARM was there for you.
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