PHOTO INDEX: THE SCRANTON FAMILY FROM THE COVER OF LIFE MAGAZINE, JUNE 1964.
WARM AND THE GREAT CAMPAIGN
It was 1964, a scant half year after John Kennedy, the President of the U.S. was killed. Midway through '64, the name of Pennsylvania Governor and WARMland native William Warren Scranton's name was being bounced around as a possible nominee for the Republican Party. Although Barry Goldwater led in the delegate count, many of the moderate Republicans wanted a more left of center voice. William Scranton, the progressive Republican Governor of the Commonwealth fit the bill. Scranton was unsure about running until Senator Goldwater voted against the Civil Rights Act of 1964. Scranton, whose family virtually founded the GOP in the state was outraged that the party of Lincoln had as its possible nominee a man who voted to deny basic rights and dignity to all Americans. In mid June he jumped into the race for President. WARM Radio had reporters, Jack Donniger and Terry McNulty in Atlantic City to follow the proceedings. Special interviews with local delegates were featured. WARM also followed the convention via their UPI News Service with veteran reporter Pye Chamberlain providing minute by minute coverage. WARM of course kept its music format humming but the Scranton effort was not that far off the radar. A promo ran constantly that stated: "Did the Governor start too late? Or is Bill Scranton, WARMland's hometown boy poised to pull an upset in Atlantic City. Stay tuned as WARM News takes you there as it all unfolds". Scranton needless to say did not get the nomination but the coverage of his bid by WARM Radio made for an exciting political summer.
And in that political summer, here was one of the top songs played on WARM.
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