PHOTO INDEX: WARM "CASH CARD" SAVE, SAVE, SAVE!!!
In this blog we've touched on the customer service values of the Mighty 590 and the way the station connected with its listeners. WNEP's Andy Palumbo and former WARM newsman sent this cash card along. This was a card that a WARM listener used as a way to garner discounts and savings at WARMland businesses. Those concerns were also advertisers for WARM Radio. So in effect everyone won. It was a WIN WIN even before business gurus were using that phrase. The sales team won, the station increased its listnership and top of mind awareness and the listener, the consumer got a deal. Or if they didn't, at least they thought they got a deal. The WARM Cash Card, just another inexpensive but inclusive way WARM used to touch its audience.
In 1969 the Doors "Touch Me" was a top song played on WARM. Touching the listeners was paramount to WARM's success.
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