PHOTO INDEX: WARM AD PROMOTION FOR FOOTBALL GUIDE ON BACK OF SURVEY SHEET. FOOTBALL PROMO
WARM Radio used its relationship with national clients to build an audience and provide little goodies to their listeners. Before the merger of the National and American Football Leagues, WARM ran a promotion with Campbell Soups to sell a combined NFL/AFL guide book. This was just one of many sideline promotions WARM used in the 60s to build audience and increase sales with advertising clients.
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