PHOTO INDEX: "IT'S ONLY WARM FOR ME" PHRASE.
IT'S ONLY.............................
Ron Allen was the one who took over the phrase. Taking something that was part of the vernacular, Allen answered the question, "Is It Hot Enough For You" in a jeopardy like fashion. "It's Only WARM For Me". The beauty of the slogan was its simplicity. WARM didn't even own the thing! It appropriated it and the next thing you knew, WARM Radio owned it. Countless billboards, voice drop ins and buttons bombarded WARMland for years. To this day if you ask a WARMlander the question, they'll give you the right answer. The slogan typified WARM's association with the summer season and its "Happy Summer Days."
Ron Allen was the one who took over the phrase. Taking something that was part of the vernacular, Allen answered the question, "Is It Hot Enough For You" in a jeopardy like fashion. "It's Only WARM For Me". The beauty of the slogan was its simplicity. WARM didn't even own the thing! It appropriated it and the next thing you knew, WARM Radio owned it. Countless billboards, voice drop ins and buttons bombarded WARMland for years. To this day if you ask a WARMlander the question, they'll give you the right answer. The slogan typified WARM's association with the summer season and its "Happy Summer Days."
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