590 MIGHTY MEMORY #362

WARM AND THE BIG BANDS 

When WARM Radio first started 75 years ago in 1940 the music of choice on American Airwaves was Big Band Music. It would not be uncommon for local bands to start up and tour the various dance halls in the Scranton area. WARM was known primarily then as a “Scranton” station and did its best to promote the entertainment concept of the day. Essentially the new station needed programming and the current music of the day was key. 
WARM had a twist on the big band offerings giving listeners a profile of the musical stars of the day. This ad was forwarded to us by our friend Joe Butash.