590 MIGHTY MEMORY #291

WARM'S BIG PROMO 

When WARM put a little guessing game on their survey sheets, it usually meant something big was coming promotion wise. 
On this sheet from the end of January 1972, WARM touted February as a big month. 
The station had a 14 day contest for Valentine's Day where the grand prize was a Caribbean vacation.
It also had a promotion for with local grocers (Affiliated Food stores) for Ash Wednesday and Lent. 
Plus there was also a President's Day promotion. This was big because the Uniform Holiday Act of 1971 which made February 21st, 1972 the first President's Day according to the new law. Previously Lincoln's Birthday was celebrated on the 12th and Washington's on the 22nd of February. 
WARM telegraphed things way in advance for the fun and excitement of its audience.