590 MIGHTY MEMORY #154

WARM SPORTS AD FOR TV 

The high school football schedule for WARM TV was ambitious for the time. Check out this article from the fall as that season progressed.

590 MIGHTY MEMORY #155

WARM TV LINE UP

Check out this TV lineup from the fall of 1954 on WARM TV. Boxing, Charlie Chan, Ronald Reagan, as well as a chance to lead a band. Who could ask for more! 

 "So You Want To Lead A Band" aired on ABC from August 5, 1954 to January 27, 1955. It was hosted by Sammy Kaye. 
Members of the studio audience are invited to conduct the band. Then through its applause, the audience chooses the winning amateur conductor. The winner receives a prize. Vocalists on the program included Barbara Benson and Jeffrey Clay.

590 MIGHTYMEMORY #156

THE GLOBE AND WARM TV 

Two entities that no longer exist, The Globe Store which was a Scranton institution as well as WARM TV partnered to broadcast high school football. Here is an ad from that era.

590 MIGHTY MEMORY #157

WARM HIGH POWER TOUTED IN AD 

This ad in the Scranton newspapers made the announcement about the new power increase of WARM TV.  This was extremely important in the early days of TV because the see was an investment and the less a family could use the old rabbit ears antenna, the better.

590 MIGHTY MEMORY #158

WARM INCREASES POWER 

As soon as WARM got the TV license, the management started to address the issue of reaching a wider audience. Here's a news article with news of that increase. This is from September of 1954.

 

590 MIGHTY MEMORY #159

WHO SPONSORED ALL OF THAT FOOTBALL ON WARM TV? 

BANKS 

When WARM TV went on the air, as well as the heyday of WARM 590, banks around here were plenty and competitive. Many advertisers felt the best way to reach customers was sports. And they promoted it heavily in all forms of media at that time.

590 MIGHTY MEMORY #160

WARM TV AND FOOTBALL

WARM TV, Channel 16 was broadcasting live football events on the local scene. Plus WARM tapped into the ABC TV networks growing, later to become storied NCAA College Football Saturdays. Here are two ads from the fall of '54.