PHOTO INDEX: DON IMUS ON HIS FIRST VISIT TO WARM (THE ONE WHERE HE ACTUALLY STAYED) FROM LEFT TO RIGHT, THE BLOG EDITOR, THEN PROGRAM DIRECTOR GREG FOSTER, THE "I MAN" HIMSELF AND WARM SALES MANAGER GREG STROM. BOTTOM PHOTO IS A WARM SALES HANDOUT FEATURING THE ENTIRE TALK LINE UP. (CLICK TO ENLARGE).
WARM TALK
During the 80s WARM developed what the late Sales Manager of the Mighty 590 Tim Durkin called a “hybrid format”. During that time WARM had music in the morning and then after the Sports Line with Ron Allen which alternated between being on at 5 or 6pm, WARM went talk all night.
It wasn’t until the mid 90s that WARM went all Talk. By the end of the decade WARM had been in a battle with WILK AM for Talk Show supremacy in the market. WARM featured the syndicated Don Imus program followed by Ron Nyehard and Kevin Lynn and then having the very liberal Tom Likus on at night. Later on due to budget cuts Nyehard was moved to sports exclusively and Lynn became the sole local talent. WARM continued its popular remotes with Lynn doing remotes for Pittsburgh Steeler games. Rob Nyehard continued his popular series “Rob On the Road” where he went to various businesses. WARM had lost the Eagles and Penn State football in a bidding war but continued sports with the acquisition of the Steelers.
WARM TALK
During the 80s WARM developed what the late Sales Manager of the Mighty 590 Tim Durkin called a “hybrid format”. During that time WARM had music in the morning and then after the Sports Line with Ron Allen which alternated between being on at 5 or 6pm, WARM went talk all night.
It wasn’t until the mid 90s that WARM went all Talk. By the end of the decade WARM had been in a battle with WILK AM for Talk Show supremacy in the market. WARM featured the syndicated Don Imus program followed by Ron Nyehard and Kevin Lynn and then having the very liberal Tom Likus on at night. Later on due to budget cuts Nyehard was moved to sports exclusively and Lynn became the sole local talent. WARM continued its popular remotes with Lynn doing remotes for Pittsburgh Steeler games. Rob Nyehard continued his popular series “Rob On the Road” where he went to various businesses. WARM had lost the Eagles and Penn State football in a bidding war but continued sports with the acquisition of the Steelers.
2 comments:
"Battle" With WILK. Come on, there was no contest. Went to a St. Patty's day breakfast with Rob and Mayor Jimmy at the Raddison, Bangers and Eggs. I was the only non-Citadel employee there. And the Vop consisting Vopped Kevin Lynn. My Citadel rep came in and I told him I was interested in buying some talk, because of active listening, she said buy WILK. He was extremely honest about it, advising me that Kevin's show had cost another rep 7 major accounts in a one year span.
Hey Yonk, you lost some serious weight!!!
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