590 MIGHTY MEMORY #379

WARM @75

SCRANTON TRIBUNE FEB. 17th, 1940 

STATION WARM PICKS TEMPORARY HEADQUARTERS HERE 

Confirmation that Scranton's new radio station, WARM. Would he located in a temporary home for upwards of six month was made yesterday by Lou. Poller, secretary of the newly authorized Union Broadcasting Company , which has been allotted 1375 kilocycles by the Federal Communications Commission. The entire second floor of the Select Building at 116 North Washington Avenue, covering 8,000 square' feet has been leased for this purpose Poller revealed.
Extensive alterations were started yesterday and include complete air conditioning of the studios. While the site will only be used for upwards of 6 months, according to present plans, it will include a viewing gallery as well as every other modern facility found in the style centers of the industry such as New York City’s “Radio City”. The temporary lease was decided on after a con conference between Martin F. Memelo and Alex I. Prawdzink who designed many of the Comerford Theatres of the East. 
The additional time it was decided will enable Prawdzink to study the trends in radio construction and other details expected to make WARM a showplace of the smartest character. A half dozen prospective locations are under consideration for the permanent home it was indicated. 
The Select Studios should be ready by March 15th if needed and the present headquarters of the Union Broadcasting Company located in the Lincoln Building will be moved there at the earliest opportunity Poller declared.