Saturday, February 14, 2009

590 MIGHTY MEMORY #562




PHOTO INDEX: CANDY AND FLOWERS, STAPLES OF VALENTINE'S DAY.


A WARM VALENTINE

This weekend, WARM Radio, via the True Oldies Channel is playing nothing but love songs in tribute to Valentine's Day. WARM Radio had an array of Valentine's Day promotions going on through the years. They gave away candies from Gertrude Hawk and Michael Mootz Candies as well as flowers from McCarthy Floral in Wilkes Barre and Remick Floral in Scranton. A big promotion in the 60s was dinner for two, courtesy of the Mighty 590 at Aldino's Restauraunt in Wilkes Barre. Mega prizes also included a weekend at Mount Airey Lodge in the Poconos as well as Ceasar's resort. Those two hotels had the heart shaped tubs and the champagne glass baths. WARM usually started the promotions around Feb. 1rst, giving away candy and flowers before awarding the grand prize a few days before the 14th. To WARM, as with many of their contests, Valentine's Day was anything but funny. Here's Bobby Darin from You Tube.

Sunday, February 8, 2009

590 MIGHTY MEMORY #563


PHOTO INDEX: THE BEATLES, CIRCA 1964


THE BEATLES!!!!!!


It was 45 years ago on Feb. 9th that the Beatles appeared on the Ed Sullivan show starting out with "All My Loving". Radio station WARM chronicled the arrival of the Fab Four from England with news reports from UPI. The station played all of the Beatles songs, albeit after they charted on bigger stations and ran a few promotions that included tickets to Shea Stadium where the group appeared later on. WARM rode the Beatles and English Invasion wave like many other stations across the nation. As the late George Gilbert told WVIA TV when talking about music selection for the Mighty 590, "You could never go wrong with the Beatles".



Monday, February 2, 2009

590 MIGHTY MEMORY #564









PHOTO INDEX: BUDDY HOLLY AND GEORGE GILBERT.



50 YEARS AGO


Buddy Holly died fifty years ago in a plane crash on Feb. 3rd, at about 1AM. Richie Valens and the Big Bopper, J.P. Richardson were also on that plane. Locally, George Gilbert from WARM Radio was the first to break the news. Many people say that was "the day the music died". In the early 1970s when Don McLean's "American Pie" came out, T.J. Lambert III, the night time jock who replaced Joey Shaver sent prepared a flyer that described the lyrics of "American Pie" and what it meant to the Buddy Holly legacy. Here it is:
The entire song is a tribute to Buddy Holly and a commentary on how rock and roll changed in the years since his death. McLean seems to be lamenting the lack of "danceable" music in rock and roll and (in part) attributing that lack to the absence of Buddy Holly et. al. (Verse 1)
A long, long time ago..."American Pie" reached #1 in the US in 1972, but the album containing it was released in 1971. Buddy Holly died in 1959. I can still remember how That music used to make me smile. And I knew if I had my chance, That I could make those people dance, And maybe they'd be happy for a while One of early rock and roll's functions was to provide dance music for various social events. McLean recalls his desire to become a musician playing that sort of music. But February made me shiver, Buddy Holly died on February 3, 1959 in a plane crash in Iowa during a snowstorm.The news came to most of the world on the morning of February 3, which is why it's known as The Day The Music Died. With every paper I'd deliver, Don McLean's only job besides being a full-time singer-songwriter was being a paperboy. Bad news on the doorstep... I couldn't take one more step. I can't remember if I cried When I read about his widowed bride Holly's recent bride, Maria Elena, was pregnant when the crash took place; she had a miscarriage shortly afterward. But something touched me deep inside, The day the music died. The same plane crash that killed Buddy Holly also took the lives of Richie Valens ("La Bamba") and The Big Bopper ("Chantilly Lace"). Since all three were so prominent at the time, February 3, 1959 became known as "The Day The Music Died".
So... (Refrain) Bye bye Miss American Pie,Miss American Pie *is* rock and roll music. Don McLean dated a Miss America candidate during the pageant. (unconfirmed) Drove my Chevy to the levee but the levee was dry Them good ole boys were drinkin' whiskey and rye Singing "This'll be the day that I die, This'll be the day that I die." One of Holly's hits was "That'll be the Day"; the chorus contains the line "That'll be the day that I die" VERSE TWO Did you write the book of love,"The Book of Love" by the Monotones; hit in 1958. And do you have faith in God above, If the Bible tells you so? In 1955, Don Cornell did a song entitled "The Bible Tells Me So". Rick Schubert pointed this out, and mentioned that he hadn't heard the song, so it was kinda difficult to tell if it was what McLean was referencing. Dave Tutelman tells me that this particular song wasn't exactly a gem of rock 'n roll. There's also an old Sunday School song which goes: "Jesus loves me this I know, for the Bible tells me so" (Stephen Joseph Smith tells me that Bartlett's gives the source of this as "The Love of Jesus", by Anna Bartlett Warner, 1858.) Now do you believe in rock 'n roll?The Lovin' Spoonful had a hit in 1965 with John Sebastian's "Do you Believe in Magic?". The song has the lines: "Do you believe in magic/it's like trying to tell a stranger 'bout rock and roll." Can music save your mortal soul? And can you teach me how to dance real slow? Dancing slow was an important part of early rock and roll dance events -- but declined in importance through the 60's as things like psychedelia and the 10-minute guitar solo gained prominence.Well I know you're in love with him 'Cause I saw you dancing in the gym Slowdancing COULD just be dancing, or it could be vertical "making out". It wasn't hard to watch a couple slow-dancing and figure out whether they had some sort of relationship, if you knew anything about slow dancing. So just the fact they were dancing didn't tell you anything, but if "I saw you dancing in the gym" I could tell from watching whether there was anything between you (figuratively :-). You both kicked off your shoes A reference to the beloved "sock hop". (Leather-soled street shoes tear up wooden basketball floors, and rubber-soled sneakers grip too much for dance moves, so dancers had to take off their shoes.) Man, I dig those rhythm 'n' blues Some history. Before the popularity of rock and roll, music, like much else in the U. S., was highly segregated. The popular music of black performers for largely black audiences was called, first, "race music", later softened to rhythm and blues. In the early 50s, as they were exposed to it through radio personalities such as Allan Freed, white teenagers began listening, too. Starting around 1954, a number of songs from the rhythm and blues charts began appearing on the overall popular charts as well, but usually in cover versions by established white artists, (e. g. "Shake Rattle and Roll", Joe Turner, covered by Bill Haley; "Sh-Boom", the Chords, covered by the Crew-Cuts; "Sincerely", the Moonglows, covered by the Mc Guire Sisters; Tweedle Dee, LaVerne Baker, covered by Georgia Gibbs). By 1955, some of the rhythm and blues artists, like Fats Domino and Little Richard were able to get records on the overall pop charts. In 1956 Sun records added elements of country and western to produce the kind of rock and roll tradition that produced Buddy Holly.
I was a lonely teenage broncin' buck With a pink carnation and a pickup truck "A White Sport Coat (And a Pink Carnation)", was a hit for Marty Robbins in 1957. The pickup truck has endured as a symbol of sexual independence and potency, especially in a Texas context. (Also, Jimmy Buffet does a song about "a white sport coat and a pink crustacean". But I knew that I was out of luck The day the music died I started singing... Refrain VERSE THREE
Now for ten years we've been on our own McLean was writing this song in the late 60's, about ten years after the crash. And moss grows fat on a rolling stoneIt's unclear who the "rolling stone" is supposed to be. It could be Dylan, since "Like a Rolling Stone" (1965) was his first major hit; and since he was busy writing songs extolling the virtues of simple love, family and contentment while staying at home (he didn't tour from '66 to '74) and raking in the royalties. This was quite a change from the earlier, angrier Dylan. The "rolling stone" could also be Elvis, although I don't think he'd started to pork out by the late sixties. It could refer to rock and rollers in general, and the changes that had taken place in the business in the 60's, especially the huge amounts of cash some of them were beginning to make, and the relative stagnation that entered the music at the same time.Or, perhaps it's a reference to the stagnation in rock and roll. Or, finally, it could refer to the Rolling Stones themselves; a lot of musicians were angry at the Stones for "selling out". Howard Landman points out that John Foxx of Ultravox was sufficiently miffed to write a song titled "Life At Rainbow's End (For All The Tax Exiles On Main Street)". The Stones at one point became citizens of some other country merely to save taxes. But that's not how it used to be When the jester sang for the King and Queen The jester is Bob Dylan, as will become clear later. There are several interpretations of king and queen: some think that Elvis Presley is the king, which seems pretty obvious. The queen is said to be either Connie Francis or Little Richard. But see the next note. An alternate interpretation is that this refers to the Kennedys -- the king and queen of "Camelot" -who were present at a Washington DC civil rights rally featuring Martin Luther King. (There's a recording of Dylan performing at this rally.) In a coat he borrowed from James DeanIn the movie "Rebel Without a Cause", James Dean has a red windbreaker that holds symbolic meaning throughout the film (see note at end of Annotated American Pie). In one particularly intense scene, Dean lends his coat to a guy who is shot and killed; Dean's father arrives, sees the coat on the dead man, thinks it's Dean, and loses it. On the cover of "The Freewheelin' Bob Dylan", Dylan is wearing just such as red windbreaker, and is posed in a street scene similar to one shown in a well-known picture of James Dean. Bob Dylan played a command performance for the Queen and Prince Consort of England. He was *not* properly attired, so perhaps this is a reference to his apparel. And a voice that came from you and me Bob Dylan's roots are in American folk music, with people like Pete Seeger and Woody Guthrie. Folk music is by definition the music of the masses, hence the "...came from you and me". Oh, and while the King was looking down The jester stole his thorny crownThis could be a reference to Elvis's decline and Dylan's ascendance. (i.e. Presley is looking down from a height as Dylan takes his place.) The thorny crown might be a reference to the price of fame. Dylan has said that he wanted to be as famous as Elvis, one of his early idols.The courtroom was adjourned, No verdict was returned. This could be the trial of the Chicago Seven, but McLean seems to be talking about music, not politics at this point in the song. With that in mind, perhaps he meant that the arguments between Dylan and Elvis fans over who was better just couldn't be settled. And while Lennon read a book on Marx, Literally, John Lennon reading about Karl Marx; figuratively, the introduction of radical politics into the music of the Beatles. (Of course, he could be referring to Groucho Marx, but that doesn't seem quite consistent with McLean's overall tone. On the other hand, some of the wordplay in Lennon's lyrics and books is reminiscint of Groucho.) The "Marx-Lennon" wordplay has also been used by others, most notably the Firesign Theatre on the cover of their album "How Can You Be In Two Places At Once When You're Not Anywhere At All?". Also, a famous French witticism was "Je suis Marxiste, tendance Groucho."; "I'm a Marxist of the Groucho variety". It's also a pun on "Lenin". The quartet practiced in the parkThere are two schools of thought about this; the obvious one is the Beatles playing in Shea Stadium, but note that the previous line has John Lennon *doing something else at the same time*. This tends to support the theory that this is a reference to the Weavers, who were blacklisted during the McCarthy era. McLean had become friends with Lee Hays of the Weavers in the early 60's while performing in coffeehouses and clubs in upstate New York and New York City. He was also well-acquainted with Pete Seeger; in fact, McLean, Seeger, and others took a trip on the Hudson river singing anti-pollution songs at one point. Seeger's LP "God Bless the Grass" contains many of these songs. And we sang dirges in the dark A "dirge" is a funeral or mourning song, so perhaps this is meant literally...or, perhaps, this is a reference to some of the new "art rock" groups which played long pieces not meant for dancing. The day the music died. We were singing... Refrain
VERSE FOUR Helter Skelter in a summer swelter"Helter Skelter" is a Beatles song which appears on the "white" album. Charles Manson, claiming to have been "inspired" by the song (through which he thought God and/or the devil were taking to him) led his followers in the Tate-LaBianca murders. Is "summer swelter" a reference to the "Summer of Love" or perhaps to the "long hot summer" of Watts? The birds flew off with the fallout shelter Eight miles high and falling fast The Byrd's "Eight Miles High" was on their late 1966 release "Fifth Dimension". It was one of the first records to be widely banned because of supposedly drug-oriented lyrics. It landed foul on the grass. One of the Byrds was busted for possession of marijuana.The players tried for a forward pass Obviously a football metaphor, but about what? It could be the Rolling Stones, i.e. they were waiting for an opening which really didn't happen until the Beatles broke up. With the jester on the sidelines in a cast On July 29, 1966, Dylan crashed his Triumph 55 motorcycle while riding near his home in Woodstock, New York. He spent nine months in seclusion while recuperating from the accident. Now the halftime air was sweet perfume Drugs, man. Well, now, wait a minute; that's probably too obvious. It's possible that this line and the next few refer to the 1968 Democratic National Convention. The "sweet perfume" is probably tear gas. While sergeants played a marching tune Following from the thought above, the sergeants would be the Chicago Police and the Illinois National Guard, who marched the protestors out of the park and into jail. Alternatively, this could refer to the Beatles' "Sgt. Pepper's Lonely Hearts Club Band". Or, perhaps McLean refers to the Beatles' music in general as "marching" because it's not music for dancing. Or, finally, the "marching tune" could be the draft. We all got up to dance Oh, but we never got the chance The Beatles' 1966 Candlestick Park concert only lasted 35 minutes. Or, following on from the previous comment, perhaps he meant that there wasn't any music to dance to. 'Cause the players tried to take the field, The marching band refused to yield. Some folks think this refers to either the 1968 Deomcratic Convention or Kent State; following on from the Chicago reference above, this could be another comment on protests. But perhaps the players are the protestors at Kent State, and the marching band the Ohio National Guard... This could be a reference to the dominance of the Beatles on the rock and roll scene. For instance, the Beach Boys released "Pet Sounds" in 1966 -- an album which featured some of the same sort of studio and electronic experimentation as "Sgt. Pepper" (1967) -- but the album sold poorly. This might also be a comment about how the dominance of the Beatles in the rock world led to more "pop art" music, leading in turn to a dearth of traditional rock and roll. Or finally, this might be a comment which follows up on the earlier reference to the draft: the government/military-industrial-complex establishment refused to accede to the demands of the peace movement. Do you recall what was revealed, The day the music died? We started singing Refrain
VERSE FIVE And there we were all in one place Woodstock.A generation lost in space Some people think this is a reference to the US space program, which it might be; but that seems a bit too literal. Perhaps this is a reference to "hippies", who were sometimes known as the "lost generation", partially because of their particularly acute alientation from their parents, and partially because of their presumed preoccupation with drugs. It could also be a reference to the awful TV show, "Lost in Space", whose title was sometimes used as a synonym for someone who was rather high...but I keep hoping that McLean had better taste. With no time left to start againThe "lost generation" spent too much time being stoned, and had wasted their lives? Or, perhaps, their preference for psychedelia had pushed rock and roll so far from Holly's music that it couldn't be retrieved.So come on Jack be nimble Jack be quick Probably a reference to Mick Jagger of the Rolling Stones; "Jumpin' Jack Flash" was released in May, 1968.Jack Flash sat on a candlestick The Stones' Candlestick park concert?' Cause fire is the devil's only friend"Sympathy for the Devil", by the Stones -- seems to fit with some of the surrounding material. It's possible that this is a reference to the Grateful Dead's "Friend of the Devil". But I doubt it. An alternative interpretation of the last four lines is that they may refer to Jack Kennedy and his quick decisions during the Cuban Missile Crisis; the candlesticks/fire refer to ICBMs and nuclear war. And as I watched him on the stage My hands were clenched in fists of rage No angel born in hell Could break that Satan's spell While playing a concert at the Altamont Speedway in 1968, the Stones appointed members of the Hell's Angels to work security (on the advice of the Grateful Dead). In the darkness near the front of the stage, a young man named Meredith Hunter was beaten and stabbed to death -- by the Angels. Public outcry that the song "Sympathy for the Devil" had somehow incited the violence caused the Stones to drop the song from their show for the next six years. This incident is chronicled in the documentary film "Gimme Shelter". It's also possible that McLean views the Stones as being negatively inspired (remember, he had an extensive religious background) by virtue of "Sympathy for the Devil", "Their Satanic Majesties' Request" and so on. I find this a bit puzzling, since the early Stones recorded a lot of "roots" rock and roll, including Buddy Holly's "Not Fade Away". And as the flames climbed high into the night To light the sacrificial riteThe most likely interpretation is that McLean is still talking about Altamont, and in particular Mick Jagger's prancing and posing while it was happening. The sacrifice is Meredith Hunter, and the bonfires around the area provide the flames.(It could be a reference to Jimi Hendrix burning his Stratocaster at the Monterey Pop Festival, but that was in 1967 and this verse is set in 1968.) I saw Satan laughing with delight If the above is correct, then Satan would be Jagger. The day the music died He was singing... Refrain
VERSE SIX met a girl who sang the blues Janis Joplin.And I asked her for some happy news But she just smiled and turned away Janis died of an accidental heroin overdose on October 4, 1970 I went down to the sacred store Where I'd heard the music years before. There are two interpretations of this: The "sacred store" was Bill Graham's Fillmore West, one of the great rock and roll venues of all time. Alternatively, this refers to record stores, and their longtime (then discontinued) practice of allowing customers to preview records in the store. (What year did the Fillmore West close?) It could also refer to record stores as "sacred" because this is where one goes to get "saved". (See above lyric "Can music save your mortal soul?") But the man there said the music wouldn't playPerhaps he means that nobody is interested in hearing Buddy Holly et.al.'s music? Or, as above, the discontinuation of the in-store listening booths. It's also possible that this line and the two before it refer to the closing of the Fillmore West in 19?? -- but I've been unable to verify that it was actually closed when this song was written. And in the streets the children screamed "Flower children" being beaten by police and National Guard troops; in particular, perhaps, the People's Park riots in Berkeley in 1969 and 1970. The lovers cried and the poets dreamed The trend towards psychedelic music in the 60's? But not a word was spoken. The church bells all were broken It could be that the broken bells are the dead musicians: neither can produce any more music. And the three men I admire most The Father Son and Holy Ghost Holly, The Big Bopper, and Valens -- or -- Hank Williams, Presley and Holly-- or -- JFK, Martin Luther King, and Bobby Kennedy -- or -- the Catholic aspects of the deity. McLean had attended several Catholic schools.They caught the last train for the coast Could be a reference to wacky California religions, or could just be a way of saying that they've left (or died -- western culture often uses "went west" as a synonym for dying). Or, perhaps this is a reference to the famous "God is Dead" headline in the New York Times. David Cromwell has suggested that this is an oblique reference to a line in Procol Harum's "Whiter Shade of Pale", but I'm not sure I buy that; for one thing, all of McLean's musical references are to much older "roots" rock and roll songs; and secondly, I think it's more likely that this line shows up in both songs simply because it's a common cultural metaphor. The day the music died.This tends to support the conjecture that the "three men" were Holly, The Big Bopper, and Valens, since this says that they left on the day the music died. And they were singing... Refrain.
Other notes:"Killing Me Softly With His Song", Roberta Flack's Grammy Award-winning single of 1973, was written by Charles Gimble and Norman Fox about McLean. About the "coat he borrowed from James Dean": James Dean's red windbreaker is important throughout the film, not just at the end. When he put it on, it meant that it was time to face the world, time to do what he thought had to be done, and other melodramatic but thoroughly enjoyable stuff like that. The week after the movie came out, virtually every clothing store in the U.S. was sold out of red windbreakers. Remember that Dean's impact was similar to Dylan's: both were a symbol for the youth of their time, a reminder that they had something to say and demanded to be listened to. American Pie is supposed to be the name of the plane that crashed, containing the three guys that died. This is not true. Dan Stanley mentioned an interesting theory involving all of this; roughly put, he figures that if Holly hadn't died, then we would not have suffered through the Fabian/Pat Boone/et.al. era...and as a consequence, we wouldn't have *needed* the Beatles -- Holly was moving pop music away from the stereotypical boy/girl love lost/found lyrical ideas, and was recording with unique instrumentation and techniques...things that Beatles wouldn't try until about 1965. Perhaps Dylan would have stuck with the rock and roll he played in high school, and the Byrds never would have created an amalgam of Dylan songs and Beatle arrangements.


Saturday, January 31, 2009

590 MIGHTY MEMORY #565



PHOTO INDEX: NEWSPAPER PROMO OF WARM FOOTBALL COVERAGE, 1999-2000 SEASON. (CLICK TO ENLARGE)

SUPER BOWL

WARM Radio in its heydey had very little involvement with the Super Bowl. Oh there was coverage on the news and on the 20/20 sports segment. Then when Ron Allen had the Sportsline, the Super Bowl took center state. WARM however never ran big Super Bowl promotions that I or any of former staffers I contacted could recall. WARM did run pro football on Sunday afternoons. Primarily it was the Eagles until one season, after the Giants won the big game, WARM broadcast the New York team. Then the following season, reverted back to the Eagles. The Eagles stayed with WARM until WILK GM at the time, Gerald Getz told the Eagles WARM was running Phillies games at the same time the Eagles came were supposed to be on. They were joining them in progress. WARM lost the Eagles and as a supplement to its Talk Line Up at the time, not to mention its billing, added the Steelers. The Pittsburgh team was a tough sell in the east but we got some businesses to buy. It was a struggle because WARM was not what it once was signal wise. The sales and promotion staff promoted it heavily giving away jackets to both fans and sponsers. The jackets came from a botched deal with a sports shop that went out of business. If you look closely at the advertisers sponsoring Steelers football, 4 of the 7 were my clients. Seems I did so well selling these accounts, Citadel assigned them to someone else a month before they fired me and told me I wasn't making my billing. That's what happens when they take your clients away. DUH! But WARM's involvement with Super Bowl promotions was pretty limited due to programming factors and the Eagles and Steelers not having Super Bowl years when they were carried on the MIGHTY 590.

Wednesday, January 28, 2009

590 MIGHTY MEMORY #566




PHOTO INDEX: VINCE SWEENEY, ONE OF THE MAINSTAYS OF WARM DURING THE EARLY 80s AND FORMER WEJL BROADCASTER AND WARM MORNING MAN, KIM MARTIN.

A RECAP

A lot has been written about the history of WARM from the sixties through its demise in the 21rst century. Here is a brief historical recap I worked out. Your comments, objections and talkback are welcome.
The Sensational Seven era ended in mid 1966 when Don Stevens left WARM. After that the station ran with 6 jocks. Harry West until 10AM, George Gilbert 10 to 1, Ron Allen 1 to 4PM, Tommy Woods 4 to 8Pm, Joey Shaver, 8 to midnight, then Bill Stewart doing the overnights. When he left, Steve Sanders took over and after that date there were no more sensational seven jocks. The station ran imaging which proclaimed them as “The Station of the Year” and The Station of the Stars”. In the late 60s, Len Woloson, Pete Gabriel and Jerry Heller joined the staff and enhanced its quality. Gabriel from Ohio, Heller from St. Louis. Harry had gone on to KQV and then wound up at WSBA in York. By the early 1970s WARM was tinkering. Joey Shaver was moved into sales, T.J. Lambert the III came on board along with a guy named Tony Murphy. Ron Allen left the jock scene and began to concentrate on sports and station promotions. Bob Woody arrived in 1972 and was a mainstay at the station for a long period of time. When Woloson left the station, George Gilbert did mornings until a replacement was found. That was Kim Martin who came from WEJL. During this time, WARM was still the dominant station in the market. Jim Drucker did overnights at the time. Bill Kelly came to work in the WARM news department and Robert Oliver, a former newsman withthe station worked an air shift. Moving from news to programming sometimes earned jocks the scorn of news director Jerry Heller. Heller’s news department was the best in the area and he could not understand how anyone would want to leave it. Kitch Loftus, Mike Stephens, Kevin Jordan, Ray Maguire and a few others manned that news desk in the early 70s. Before Harry came back, WARM was running a history of rock and roll deal. Bill Kelly was moved from pm drive 3 to 7 pm to do 9am to noon. Terry McNulty who had done 9am to noon in the 70s was moved back to news. Harry came back on July 13th, 1973. When Disco came on the scene, WARM was still strong but storm clouds were brewing. WARM had begin to do weekend sports shows featuring Ron Allen and George Gilbert and began to dabble in local sports programming. They ran some sort of contest where Pete Erickson was named greatest sports fan of the area and he cohosted those shows. The emergence of WGBI FM affected the ratings a bit as well as the crucial 25 to 54 advertising market. New jocks like R.J. Harkins, Michael Quinn and Steve St. John joined an already on staff of Tim Kidwell Karlson “The Crazy Redhead”, Chris “Starr” O’brien and Ric Herold. In 1978 Warm celebrated twenty five years on the air as the Mighty 590 but more changes started to come. WILK’s success with the overnight Larry King show prompted WARM to bid for the Mutual network which carried King’s show. By the late 70s, WARM ran King overnight but floundered with nighttime programming. Norm Hill, Steve St. John and others filled that slot 7pm to midnight slot. Bill Kimble’s arrival did nothing to shore up the station. If anything it drove some valued employees away. Kimble wanted to do “in tandem” broadcasts. The pairing of Harry West and Jim Gannon turned into a disaster. By the time he left, nerves and relationships were frayed. Vince Sweeney and Steve St. John fared much better. But the station started its hybrid format of entertainment from 6am to 7pm and talk and sports from 7pm to 6am. Bruce Williams was heard when there was no baseball, Dr. Joy Brown afterwards and then Larry King, later Jim Bohanon. In 1986, John David Wells arrived on the scene. While Kimble tried to uproot everything, JDW did the opposite. He proposed to build on the rich heritage of WARM. On the air he was both professional and deferential. Melaine Apple did mid days at this point on the station and Elizabeth Fields did an afternoon noontime talk show. Guys who populated the airwaves were Vince Sweeney, Steve St. John, Norm Hill, Paul Cialberto as well as Kelly Reid doing the sports. When John David Wells left, McNulty took over the morning show and Jim McNulty the former Mayor of Scranton did his Mayor of WARMland show. Ron Allen followed with sports and then at 7 pm the hybrid kicked in. WARM always had a news hour at 5pm. Even with the changes, WARM’s morning drive was still going for about $60.00 in the early 90s. At one point, Jim Loftus the GM of Susquehanna had a nostalgia attack and gave Allen a lifetime contract. He also put on George Gilbert and Ron Allen doing music shows that they used to do years before. But the Magic was on 93.9, not on WARM anymore. The advertisers stayed loyal to WARM up until the end. Elliot Katuna wa sa mainstay as was Tom Hesser, Abraham Chevrolet and Sugarmans. I attribute this to the affinity the advertisers had for the programming and the sales people. Telemedia took over in 1996 and then Citadel. In the interim, guys like Joe Middleton, Paul Ciliberto, the late Guy Randall, the late Jim Emmel and the late Frank LaBarr tried to keep it from exploding into a ball of flames. But by the time Citadel got their hooks into it, it was gone. Rob Nyehard desperately tried to reinvent the place and his positions several times but to no avail. Kevin Lynn was bounced from morning to afternoons with no game plan in mind. When Citadel started dickering on the price of the Phillies, losing the Eagles to Gerald Getz and fired news professionals like Paula Degnman and Bobby Day, you knew it was over. In 2002 they went oldies, pulled the plug on that and then went right wing. Now, they are back to Oldies, sound pretty good, rebuilding a modest community outreach with Sam Lagouri is the only guy standing there. This is my short history of WARM as a listener, advertiser, participant in promotions, fan, and sales representative. Some of the dates might be overlapped but this is pretty close in its accuracy. If video killed the radio star, what killed WARM? Or at least put it on life support.


Sunday, January 18, 2009

590 MIGHTY MEMORY #567


PHOTO INDEX: SNOW SCENE.


OPERATION SNOWFLAKE


If you were a kid in the 50, 60s and 70s, and you were hoping for a snow day, WARM, the Mighty 590 was where you needed to be. WARM had posters in all of the schools in Northeastern Pennsylvania telling you to tune in for school closings in case of inclement weather. In the old days, there were storms. And schools rarely closed. Even with 6 inches, you went to school. It wasn't until the 80s that school closings happened with less than 3 inches of snow. There were no morning TV newscasts, no weathermen with degrees who took every storm seriously as an atomic energy project, no doppler radar and no TV screen crawls. WARM was it and they milked Operation Snowflake for all it was worth. Informing the public was the mission, but as always, WARM used it as an audience and revenue builder. With the cold temperatures of the past week, Operation Snowflake came to mind as well as Simon and Garfunkel's "Hazy Shade of Winter."


Thursday, January 8, 2009

590 MIGHTY MEMORY #568



PHOTO INDEX: THE ALL NIGHT SATELLITE RETURNED TO WARM RADIO IN JANUARY OF 1969. WOLOSON WAS FAMILIAR TO WARM LISTENERS FROM THE OLD DAYS AND GARNERED NEW FANS WHEN HE CAME BACK TO WARMLAND. OF COURSE WOLOSON WAS MET AT THE AIRPORT, PICTURED ARE WARM STAFFERS JOEY SHAVER AND GEORGE GILBERT.

TOP SONG

One of the up and coming songs that greeted Woloson was Dusty Springfield's "Son Of A Preacher Man".

A GOOD MEMORY

Recieved a great e mail from a fan of WARM. Here's what he said about the Mighty 590.
I'd like to briefly share some of my memories concerning WARM and the effect that WARM had on me many years ago. I grew up in Nazareth in the Lehigh Valley. We had some decent top 40 stations down there including WEEX in Easton and WAEB in Allentown. We also listened t o WABC out of NewYork, but none of those stations had the effect on me like WARM did. My mother and father built a cabin on Lake Wallenpaupack in 1952 and I've been boating, fishing, and hunting the Ledgedale area of the Lake since 1954. In 1964, when I was 10 years old, my Lake friends and I discovered WARM. We were at the cabin almost every weekend of the year, and needless to say, I got hooked on the area and considered the area my true "home".
Every activity I did in Nazareth was just a diversion until it was time to go back up to the Lake again. WARM fast became my link to that wonderful place at Lake Wallenpaupack. I had the radios at home in Nazareth tuned into WARM and more than once my parents got angry with me when they heard an odd weather report and realized that I was listening to WARM instead of a local station. I would listen to Harry West in the mornings getting ready for school and Joey Shaver in the evenings while I did homework. My Nazareth friends thought I was crazy. They had never heard of WARM, too bad for them!
One of my best memories was after a gruelling week of football practice in the summer, a Lake friend (who played for Parkland) and I (played for Nazareth) would head out onto the Lake in one of the boats and we'd just drift around and relax, all the while listening to the great music on WARM on the transistor radio. It didn't get much better than that! In the winter, we'd take the snowmobiles out onto the Lake and sit out under the stars listening to WARM. What great memories!
Some of my favorite WARM ads were "It's only WARM for me", "Rind-a -ding-ding (Stegmaier Beer ads)" and forester Manny Gordon's "Enjoy, Enjoy..."
I also remember Terry McNulty telling Winnie Bosco stories.
In 1972 and 1973 I was at the Penn State Hazleton Campus where I could still listen to WARM. Around that time I especially enjoyed the Ron Allen sports line. By 1974, I was at University Park and FM was taking over the airwaves. From 1964 through 1974, WARM was a constant companion that helped me get through the time I had to spend away from the Lake Wallenpaupack area. I'm glad I was young during those times!
When I'm at the Lake now I listen to the "new" WARM. I think that's what got me started on this rant. Anyway, thanks for reading this!

Scott Smith